Brand Heritage
We didn't just pick random flavors. We engineered a collision of two industry titans.
Most nicotine gum companies are pharmaceutical startups or Big Tobacco spinoffs. They guess what flavors people like. They run focus groups in sterile rooms. We didn't have to guess. We had data from millions of bottles sold.
The Titans
Slapple is the "love child" of two of the most respected names in the vape industry:
- 7 Daze: Creators of "Reds Apple". In 2014, they set out to create the perfect apple juice flavor. They succeeded. It became the global benchmark for fruit e-liquids, known for that crisp, refreshing, slightly sweet profile that never gets cloying.
- Keep It 100: Famous for "Blue Slushie". They defined the "Blue Razz" category—a blend of sweet strawberries and tart raspberries with a cooling finish.
The Engineering Challenge
Translating e-liquid flavor to gum base is incredibly difficult. E-liquid uses Propylene Glycol to carry flavor. Gum uses a resinous base.
The Problem: Most fruit gums lose flavor in 5 minutes (the "Fruit Stripe" effect). The flavor molecules wash away with saliva too quickly.
The Breakthrough: We spent 18 months developing a proprietary micro-encapsulation technology. We trapped the "Reds" and "Blue Slushie" flavor oils inside microscopic spheres within the gum base. These spheres break open gradually as you chew, not all at once. This ensures that the flavor profile at Minute 45 is just as vibrant as Minute 1.
